Das Merch X Circular Economy


Let’s speak about the elements of the circular economy and how we can implement it. Numerous research institutes and authors are fully dedicated to the circular economy. But it takes so much time to read all these reports and not so pragmatic. Here we will sort out the key points.


Patterns let things go easier and make people think about it. Here is the 7R Circular Economy model — a combination of several models which clearly illustrates the basic steps for action.

Now let’s learn more about the individual parts in detail:


Buy less. Let’s talk about numbers: each person on the planet buys about 5kg of clothing per year. In Europe and the USA, consumption is three times higher  – around 16 kg. Buy goods you really need. It will be a small step towards sustainability. 


Try as much as possible to reduce the consumption of energy and materials and extend product life cycles. Let’s say, if you produce something, try to minimize the use of all necessary resources to the minimum.

Das Merch sticks this approach by recycling fabric remnants to produce merchandise, eliminating the need to produce new textiles. This prolongs the life cycle of existing textiles.


Reuse products. Bring a second life to old items  – use it for some other purposes or share it. For example, more and more we see pallets which are transformed into home furnishings. Another brilliant example – the legendary Freitag bags and accessories made from recycled truck tarps.



Instead of disposing of damaged products you can try to repair it. This is how you easily extend the life cycle of a product. It is quite logical when your jeans zipper is broken, but for example, broken household appliances are throughen away immediately instead of having the product repaired.


Refurbish is also about replacing defect product elements & parts with new ones or improve the appearance of the items. For example there is a company called “Aufmöbeln” which renovate old furniture.


If the materials are not recyclable, the disposal of products, such as incineration, can generate new energy.


Recycling is not only about ordinary household waste. Our clothes and “high-tech” waste, like old smartphones, can and should be recycled. 

The individual components can either be reused or incorporated into the production of new parts. This closes the cycle. Ikea, for example, takes back used furniture pieces, giving them a second life and even compensates customers with vouchers.

Last but not least: RETHINK

Think new economy. Use resources wisely. Pay attention to what you throw away every day. Could all this stuff be used again?

It is possible to find solutions and alternatives for many challenges. It is up to us to re-think processes and contribute to the wellbeing of society and the environment. 

By the way, we are always open for feedback and new cooperations. Contact us if you would like to help us push the merchandise revolution. We are happy about every support.

The following questions and ideas help you to implement the principles of the circular economy in your everyday life:


Do I really need that?

Can I buy it second-hand?

Can I fix it instead of throwing away?

Can it be useful for someone else?

Is the material recyclable?

Can I build / make something new out of this?

Can I give it away or donate?