Applaus, applaus — these companies are doing better
SMART BRANDS WITH FABULOUS UPCYCLING PRODUCTS
We are always looking for inspirational brands that care about the upcycling and reuse of resources as much as we do. Whether a big brand or small business: these companies have impressed us with their actions and that’s why we would like to recommend them to you.
Often copied, never reached: That’s FREITAG. In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. They came up with the idea to make the first FREITAG bag from a truck tarpaulin, discarded bicycle tubes and car seat belts.
That was the beginning of an innovative career that has left its mark on the world. With the creative, unique bags and with a clear conscience, because FREITAG has committed itself to the circular economy and has left the traditional corporate structures. With Circular Economy, Holacracy and its own biodegradable raw material, F-ABRIC, which is produced with minimal use of resources, FREITAG has made itself fit for the future. A perfect example of sustainability.
COFFEE MUG – LUST FOR A COFFEE MUG
Reading from the coffee grounds was not enough for the founders of Kaffeeform, it was more of a drink to their liking. Countless espressos inspired the founder Julian Lechner to take a closer look at the coffee grounds and to look for further applications for the alleged waste product. After some experiments, the first espresso cup made of coffee grounds finally came into existence. Today, Kaffeeform offers a variety of cup shapes to enjoy the daily cup of coffee not only stylish but also sustainable. And where does the coffee for their cups come from? Quite simple: directly from the customer. This creates a new cycle here too. The company collects the coffee grounds for production on a daily basis at Berlin cafés and restaurants and brings them to a social workshop. There, the grounds are dried and preserved. At small plants in Germany, the material is then compounded and shaped into coffee cups.
No matter if files, garbage cans, bowling pins, truck tarpaulins, traffic lights or books – gabarage stops at nothing. And that’s good!
The club behind turns bowling pins into vases and transforms escalator steps into sofas. But not only their raw materials get a chance for a new future: The association is committed to job-related qualification and provides disadvantaged groups of people with work and training places to bring together the cool designs to life.
Doubly sustainable, so to speak. Here are some cool garbage designer pieces we’ve collected for you: