Unzufrieden mit deinem Logo? So wird dein Merch trotzdem ein Erfolg.

You want cool merchandise products but are unhappy with your current logo?

It is simply out of date and looks clumsy when inflated? What to do if there is no prospect of a rebrand?

No problem! While a great logo can help, it's not the only thing that makes your merch special.

Never forget that your brand is more than your logo.

A brand should convey a feeling and arouse emotions. That is exactly the goal with your merch.

Are you unusual, hip, or more traditional? Ideally, your merch communicates exactly these qualities.

Here are a few tips on how to make great merch even without a logo:

1. Focus on your message

Think about what values or ideas you want to convey with your merch. A strong slogan or a distinctive slogan can even work better than your logo alone.

2. Use colors that represent your brand

Colors say a lot. Even if you don't have a logo, you can use the right colors to present your brand. Think of Coca-Cola Red, or Manner Rosa. Find out which color combinations best suit your image and use them consistently on your merch products. Unusual color combinations can also set accents.

3. Don't skimp on design

Instead of just focusing on a logo, you can score points with creative designs. These can be illustrations, sayings or eye-catching patterns. Think about what fits your brand and what emotions you want to arouse.

4. Less is often more

I'm a big fan of minimalistic designs. Great lettering, a cool illustration and, in addition, the logo of your company can really stand out on merch products.

Another option is to write your logo in a different font. Major skate and surf brands such as Burton, Vans, Quicksilver,... play with different styles and often completely deviate from their logo.

Checklist: Before you think about implementing your merch:

What is your goal? Would you like to make your brand better known, promote an event, or simply offer something cool for your community?

Who do you want to talk to? Who is your target group? Is it a young audience, or are you addressing a specific niche?

Do you have any specific ideas or designs in mind? The more clearly you know what you want, the better the designer can implement your vision.

Which colors and styles match your brand? Does your logo absolutely have to be on it? Maybe cool designs that represent your brand without a logo being in the foreground may be enough.

Conclusion: Even without a perfect logo, you can have great merch. Creative designs, strong messages, and well-chosen colors can also make your brand shine.

About the authors.

Klaus & Nati

Meet our dynamic duo behind the scenes! Nati cleverly juggles between her job as a social media guru at Merch, her master's degree in green marketing and sustainable communication at FHWN Campus Wieselburg and life itself. Klaus, our CEO and founder of Das Merch and Vresh, is none other than a certified IAA innovation agent.

Together, they are not only a power team, but also your experts for everything that has to do with style, sustainability and innovation. Buckle up, it's going to be wild!

Dieser Text wurde verfassst von:

Michael Leonhartsberger

Branding, Lettering, Typefaces, Workshops

Hi, I'm Michael Leonhartsberger, music enthusiast and designer. I help companies, bands and agencies strengthen their brand identity through lettering and unique display fonts. I share my passion for typography and design techniques in workshops. I love to design words and messages with particular expressiveness and form. Lettering is the art of drawing words and giving them exactly the shape you want. Writing is the focus here. Whether expressive, clean, hand-drawn, rough or fine, wild or elegant. Lettering is great for taking merch to a new level and showcasing your message. Let's create something unique together!

Unsere Autor*innen

Unsere Blogautor*innen sind Profis auf ihrem Gebiet. Sie bringen wertvolle Expertise und praktische Erfahrungen aus ihren Branchen mit und teilen ihr Wissen in unseren Beiträgen. Hier findest du spannende Einblicke, aktuelle Trends und praxisnahe Tipps, die du direkt umsetzen kannst. Klick dich durch und lerne die Menschen hinter unseren Artikeln kennen!

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FAQ

What shipping options are available to me?

We offer various shipping options, from standard to express. Depending on your location and the urgency of your order, we can arrange the best shipping solution for you. Delivery to several locations is also possible.

How can I get personalized samples for our products?

For orders of 500 pieces or more, we will create a sample (for a fee) on request after the order has been placed. For small orders, we can send you a package with various customer projects. You can easily book this package by scrolling down and clicking "Order sample".

What does sustainable production mean at Das Merch.?

Sustainability is the core of our brand. We use materials from ethically responsible sources almost exclusively (more than 95% of all orders) and work with production partners who are committed to environmentally friendly practices. In addition to sustainable materials, all textiles are produced in the EU. We have a close relationship with our production partners and employ a tailor shop with around 10 employees in Fafe, Portugal. In addition, we only work with GOTS-certified printing companies. If you want to know more, check out our sustainability page.

Can I reorder my merchandise exactly the same even after a long period of time?

Since we manufacture the products directly and do not use blanks from other brands, we can still produce your desired product after several years. Should a material or accessory no longer be available from one of our production partners for any reason, we will find an individual solution for you with our team in Portugal.

What design options does Das Merch. have?

Feel free to try out our configurator to see how your design looks best on the various products. However, if you have any specific questions, feel free to contact our team.

How can I get an offer for my merchandise?

The fastest way is through our configurator. Live pricing is integrated there, so you can see how the price changes with every design change. If you need a written offer, please contact us using the contact form.

What is the minimum order quantity (MOQs)?

Our minimum order quantities start at 50 pieces per design. This means that you can order a t-shirt or hoodie in different sizes, but you must buy 50 pieces of the same T-shirt in the same color with the same design. For socks, we have a minimum quantity of 300 pairs per size range (e.g. 39-42 or 43-46). Take a look at our configurator, there you can see exactly how much your design will cost.

How long does it take on average for my order to be delivered?

Delivery times vary depending on product type and order quantity. We can deliver some products such as t-shirts and hoodies in our standard colors in around 4 weeks, but in general, you should always plan for 8 weeks. For specific time estimates depending on your order, please contact our customer service.

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